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The campaign began with a series of social media posts featuring bold, colourful graphics and playful messaging that highlights the benefits of working with Globe Print. These posts where designed to catch the eye and create excitement around the brand, encouraging followers to share and engage with the content.

I also create a series of print ads that where placed in local newspapers and magazines, as well as on billboards and other outdoor advertising spaces. These ads featured bold imagery and catchy slogans that highlight the unique benefits of working with Globe Print, such as their ability to push boundaries and provide high-quality printing services.

To further drive engagement and conversations around the brand, I launched a series of contests and giveaways that encourage customers to share their own experiences with Globe Print. For example, we asked customers to share photos of their printed materials or to write a short testimonial about their experience working with the company. These contests where promoted through social media and other channels, and winners received prizes such as free printing services and gift cards towards printed services.

Throughout the campaign, I focused on creating a strong visual identity for Globe Print, using bold colours and playful imagery to create a cohesive and memorable brand. This was to help to reinforce the message that Globe Print is a fun, innovative, and reliable provider of printing services, and help to position the brand as a leader in the local market.

Overall, my marketing campaign for Globe Print was designed to create brand awareness, drive sales, and position the company as a fun, vibrant, and reliable provider of printing services. By leveraging the slogan "Hey Sexy Print!" and focusing on engagement and conversations with customers, I believe we created a memorable and effective campaign that helped Globe Print stand out in a crowded market.

© Perry Dean 2024

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