NHS Connect

This experience has honed my ability to adapt quickly, wear multiple hats, and contribute creatively to the process of shipping products. I believe the startup environment fosters innovation, and my track record demonstrates my capability to excel in such settings, delivering impactful results.

 

I've collaborated with the NHS on diverse projects, spanning way-finding, promotional materials, and print and packaging. Notably, my involvement with NHS services in North Central London included the development of a logo for their upcoming app, NCL Connect.

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The app's primary goal is to establish a link between individuals and job opportunities within the NHS, prioritising communication and accessibility. My task was to craft an identity that harmonised with the recently re-branded sister company while making a distinct impact with its messaging.

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To enhance user engagement, I concentrated on forging a robust visual identity inspired by the patterns formed during human connections. Utilising bold colours, I ensured a cohesive and memorable brand.

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In summary, the logo I designed is effective in its simplicity, versatility, and visual appeal. It serves as a compelling representation of the brand, capturing the attention of potential users effortlessly.