Sustainable Marlow

The objective of this brief was to design an original logo that will serve as the visual representation of the Marlow Council's new sustainability scheme. The logo was to be designed to create a strong identity for the scheme, increase brand awareness, and be engaging to the target audience.

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The scheme was a new initiative that offers a range of services through websites and mobile apps. The logo was required to reflect the modern and innovative nature of the scheme, while also conveying trustworthiness and reliability.

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The design was to be easily recognisable and memorable. It should be simple yet impactful, with a strong visual element that can be easily adapted for use across different platforms and media.

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The target audience for the scheme was tech-savvy individuals who are looking for convenient and reliable services. The logo was required to appeal to this audience and be designed to capture their attention and encourage engagement.

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The logo was to be designed in a way that is flexible and adaptable. It should be able to be used in a variety of contexts, including on websites, mobile apps, social media, and marketing materials.

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Overall, the goal of this logo design project was to create a strong and engaging visual identity for the scheme that will help to increase brand awareness and drive engagement from the target audience.